Social networks have infiltrated the majority of our connected society. We use them to connect with friends, family, and even strangers. It’s also where we go to keep up with current events, publish our experiences, and pursue interests with like-minded people.
Since virtually all relevant social networks are for-profit free-to-use proprietary platforms, to use them, we must forfeit our privacy, control, and choice. When we give up our privacy, marketers can use pin-point accuracy with the ads they serve us. When we give up control, we are forced to adapt to the changes a network imposes on us. When we give up choice, we can’t leave the network and continue to have the same features and connections with friends elsewhere.
The only way we can restore privacy, control, and choice is to create a decentralized social network.
Table of Contents
- What is a decentralized social network?
- Why previous attempts at a decentralized social network have failed
- A ‘Solid’ hope for a decentralized social network
- Digital marketers will have to rethink their marketing tactics
- Earned Media
- Existing Customers
- A decentralized social network will create new business opportunities
- New social apps
- New hosting services
- New discovery tools
- New advertising services
- Next steps for digital marketers