SEO strategies for audience growth

How to leverage user experience, domain strategy, Google News, and more to improve search engine visibility and increase brand awareness.

I had the pleasure of presenting at one of my favorite conferences, SEMpdx’s Engage Conference. It was a virtual conference, and they had us pre-record our presentations. I took it as an opportunity to up my video-recording game.

I plan to write about the gear I used and the editing techniques I learned because they’re all things any of us can use and do to up our video game. Right now, I want to share the original deck I was going to present in person, along with the video presentation that was inspired by it.

If you’re short on time, I recommend viewing the embedded PDF. You can also download it and read it later. If you have 25 minutes to spare and like the occasional special effects, I recommend watching the video.

One thing to keep in mind with the video is that I talk slowly. I don’t know why. Perhaps I’ve been cooped up so long during the pandemic that I forgot how to speak to other humans ๐Ÿ˜†.

Original Deck

engage-2020

Engage Video

Engage 2020 pre-recorded presentation

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