The benefits of being a news source in Google News

Google News can provide a significant boost in brand exposure and traffic. Jon Henshaw shares details about Coywolf News and what sites can expect after they get into Google News.

Google News

In 2019, I pursued getting a new site, Coywolf News, into Google News to learn what it would take to get it included and what the benefits would be if I did. After I succeeded getting it included, I wrote a guide on how to get into Google News.

About two months after I published the guide, Google News changed its eligibility policy, stating:

Publishers no longer need to submit their site to be eligible for the Google News app and website. Publishers are automatically considered for Top stories or the News tab of Search. They just need to produce high-quality content and comply with Google News content policies.

The new policy technically changed the process for inclusion, but it didn’t negate the methods described in the guide. Case in point, after the policy change, I had a Coywolf Pro member tell me that they implemented the guide’s recommendations and were able to appear in Google News successfully.

What’s different is that Google News eligibility and inclusion is now algorithmic, not a manual action. Fortunately, the recommendations in the Google News guide are already optimized for that.

What to expect after getting into Google News

Equally or perhaps more exciting than getting into Google News has been the exposure and traffic from it. What I’ve experienced so far with Coywolf News has been nothing short of astounding, and it’s why I’m starting to commit more resources to it.

Here’s what I’ve learned and how it’s reshaped my thinking around natural link building and brand exposure.

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