Google ❤️ emojis: How to bring more attention to your search snippets 👋

Emojis 😀 are frequently used in social media 🐦, email 📧, and messaging 💬, but not on websites 💻. Google Search’s support for emojis presents an opportunity for publishers to make their search snippets stand out.

Google emoji

You may not care for emojis, but they’re here to stay, and they’re growing in usage and choices. Emojis are frequently used on social networks like Twitter and messaging apps like Slack to express sentiment, react to posts, and efficiently communicate without words. They are also used in email subject lines to bring more attention to messages. Where emojis aren’t frequently used are on web pages.

There’s an opportunity for publishers to use emojis to bring more attention to their content on Google Search. At the 2019 Google Webmaster Conference in Mountain View, CA, Paul Haahr confirmed in his presentation, Improving Search Over the Years (PDF), that Google Search fully comprehends and uses emojis.

For SEOs, emojis represent a way to disambiguate content further when used contextually. Coupled with the potential for improved search rankings, they help make search snippets stand out from competing results. Here are examples of how sites can use emojis to make their content more visible in Google Search.

🍞 Emojis in breadcrumbs

Emoji in breadcrumb result
Emoji used in breadcrumbs

Including emojis in BreadcrumbList Schema.org structured data can result in Google displaying them in the search snippet. This code example shows how to incorporate them into the JSON-LD.

📰 Emojis in page titles

Emoji in page title
Emoji used in page title

Emojis can also be used in page titles. Keep in mind that emojis in page titles and other page elements won’t guarantee Google will display them. However, if the emoji are relevant to the content and are used contextually, I’ve found it will increase the chance of Google including them in search snippets.

📝 Emojis in meta descriptions

Emoji in meta description
Emoji used in meta description

Google gives meta descriptions emoji love too. While emojis can be included in the meta description, it’s important to remember that studies have found that Google rewrites meta descriptions 60-70% of the time. So if you want to increase your chances of Google including emojis in the search snippet’s description, consider using emojis in relevant areas of the page content.

✨ Emojis in rich results

Emoji in rich result
Emoji from table presented as a rich result

Emojis aren’t confined to breadcrumbs, page titles, and meta descriptions in the search result snippet. They can also be displayed in rich results. For example, Google Search sometimes displays emojis used in table cells. The same is likely true for lists and other structured content patterns and data.

🌐 Emoji domains

Like QR codes, Emoji domains never became popular, but they are still very much a thing, and they keep trying to make a comeback. More importantly, Google Search supports them.

Emoji domain search result
Emoji domain in search result

Google Search Console also supports emoji domains.

Emoji domain in Google Search Console
Google Search Console support emoji domains

And Cloudflare supports emoji domains too.

Emoji domain in Cloudflare
Cloudflare supports emoji domains

Emoji domains are limited to a handful of top-level domains (TLDs), but they’re fun to use. While they may not be the best choice for a primary site, they can be used for microsites, a marketing campaign, or a URL shortener.

I use the emoji domain 🐺💡.to with YOURLS for a URL shortener. It works on Twitter and allows me to display a unique looking URL on posts: https://🐺💡.to/neeva

Tweet with emoji domain
Tweet about Neeva using an emoji domain

Using emojis doesn’t guarantee Google will display them in its search results, and they’re not for every site. However, they’re worth testing to see what works and what doesn’t, and to make sure you aren’t missing out on better visibility and more traffic.

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