Google recently announced the removal of Target Search Page Location and Outranking Share as part of their automated bidding functionality in AdWords. They are replacing it with Target Impression Share. I reached out to a paid search expert, Pamela Lund, to get her impression about these changes. Instead of a brief quote about the change, she sent me some detailed thoughts about AdWords’ automated bidding in general. What she sent me was so good that I wanted to share everything she wrote with you.
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