Is Google AdWords Automated Bidding for everyone?

Paid search marketing expert, Pamela Lund, shares her opinion about Google AdWords automated bidding features.

Google recently announced the removal of Target Search Page Location and Outranking Share as part of their automated bidding functionality in AdWords. They are replacing it with Target Impression Share. I reached out to a paid search expert, Pamela Lund, to get her impression about these changes. Instead of a brief quote about the change, she sent me some detailed thoughts about AdWords’ automated bidding in general. What she sent me was so good that I wanted to share everything she wrote with you.

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