One of the best ways to get visitors to engage with online content is to make it visually appealing. Content marketers typically achieve this by adding images, but gathering and presenting data in the form of interactive charts and tables can have a significant impact on engagement.
Living Standard HTML (aka HTML 5) has added new elements over the past several years to help fill in content ambiguity gaps for bots and humans. Some of the elements aren’t frequently used but may improve UX, accessibility, and search visibility.
Campaign Monitor supports the ability to automatically create and send email newsletters based on Really Simple Syndication. This guide provides a walkthrough for creating a custom RSS-compatible template.
Google provided rare access to its Search product managers for a small group of webmasters and search engine optimizers in Mountain View, CA. This is a collection of highlights from the event.
It’s easy to dream up features, but getting the UX right for those features is typically a difficult task for most designers and developers. More often than not, the final product tries to do too much, and adds unnecessary steps to accomplish what should be simple tasks.
I spoke to Drew Strojny, Founder of Memberful, and we discussed his journey from playing in the NFL to creating the popular membership service for WordPress. Drew also shared details about being acquired by Patreon, and what people can expect next from Memberful.
How does BERT affect SEO, and is there a way to optimize for it? AJ Kohn provided Coywolf with insights on how SEOs should respond to the latest Google update.
Google News is one of the best ways to get visibility on Google, increase search visits, and grow a brand. This guide provides a roadmap for how to structure and fully optimize your site for inclusion in Google News.
The 2019 Internet Trends Report is 334 pages and is packed full of interesting and useful information. Since the length of the report will keep most people from reading it, I extracted the most interesting parts into this TL;DR version for marketers.
Jon Henshaw shares his experience of making an app for Coywolf. In the second entry of an ongoing series, Jon describes the need to control the project scope while also communicating the full vision from the outset.
Jon Henshaw shares his experience of making an app for Coywolf. In the first entry of an ongoing series, Jon describes finding the right developer and why it's important to have a good consulting agreement.
Coywolf Founder, Jon Henshaw, interviews Belgian artist, Dries Depoorter, and interactive developer, David Surprenant, about their iOS and Android app, Die With Me.
Paid search marketing expert, Pamela Lund, shares her opinion about Google AdWords automated bidding features.
If you have a Google or Apple account, they control and limit – each in their own way – what you can and can't do with your communication, data, and domains. Learn how to take full control of your email, calendars, and contacts with FastMail.
Jon Henshaw interviewed Ben Morss, Developer Advocate at Google, about what AMP is and isn't. The discussion included the origin and purpose of AMP, how it's different from regular web pages, and Google's plans for the future of AMP.
Billy Ivey has spent his career in advertising trying to influence people. Little did he know, his greatest influence would come from sitting down at his kitchen table and writing notes of encouragement for his kids.
With the help of Will Critchlow, Russ Jones, and Ryan Evans, Jon Henshaw explores what agencies need to know before they commit to creating and selling commercial software.
Coywolf Founder, Jon Henshaw, interviews the Founder and CEO of Distilled, Will Critchlow.
Coywolf Founder, Jon Henshaw, interviews the Principal Search Scientist at Moz, Russ Jones.