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Webmaster resources and digital marketing insights on SEO, Social, Content, Email, Productivity, and Entrepreneurship. Full access to premium content and features are available via membership.

Getting embed with BERT

How does BERT affect SEO, and is there a way to optimize for it? AJ Kohn provided Coywolf with insights on how SEOs should respond to the latest Google update.

Google

How to get into Google News

Google News is one of the best ways to get visibility on Google, increase search visits, and grow a brand. This guide provides a roadmap for how to structure and fully optimize your site for inclusion in Google News.

Google News

TL;DR version of Mary Meeker’s Internet Trends Report for 2019

The 2019 Internet Trends Report is 334 pages and is packed full of interesting and useful information. Since the length of the report will keep most people from reading it, I extracted the most interesting parts into this TL;DR version for marketers.

Internet Trends

App Journal: Starting development with scope control while maintaining the big picture

Jon Henshaw shares his experience of making an app for Coywolf. In the second entry of an ongoing series, Jon describes the need to control the project scope while also communicating the full vision from the outset.

App Journal

App Journal: Finding a developer and the importance of a good consulting agreement

Jon Henshaw shares his experience of making an app for Coywolf. In the first entry of an ongoing series, Jon describes finding the right developer and why it's important to have a good consulting agreement.

App Journal

Die With Me: Interview with Dries Depoorter and David Surprenant

Coywolf Founder, Jon Henshaw, interviews Belgian artist, Dries Depoorter, and interactive developer, David Surprenant, about their iOS and Android app, Die With Me.

Die With Me

Is Google AdWords Automated Bidding for everyone?

Paid search marketing expert, Pamela Lund, shares her opinion about Google AdWords automated bidding features.

Google Ads

Best alternative to Gmail and iCloud for email, calendars, and contacts

If you have a Google or Apple account, they control and limit – each in their own way – what you can and can't do with your communication, data, and domains. Learn how to take full control of your email, calendars, and contacts with FastMail.

Interview with Google’s Ben Morss about AMP

Jon Henshaw interviewed Ben Morss, Developer Advocate at Google, about what AMP is and isn't. The discussion included the origin and purpose of AMP, how it's different from regular web pages, and Google's plans for the future of AMP.

The story of Napkinisms

Billy Ivey has spent his career in advertising trying to influence people. Little did he know, his greatest influence would come from sitting down at his kitchen table and writing notes of encouragement for his kids.

The high risk and reward of agencies becoming software developers

With the help of Will Critchlow, Russ Jones, and Ryan Evans, Jon Henshaw explores what agencies need to know before they commit to creating and selling commercial software.

Will Critchlow interview

Coywolf Founder, Jon Henshaw, interviews the Founder and CEO of Distilled, Will Critchlow.

Russ Jones interview

Coywolf Founder, Jon Henshaw, interviews the Principal Search Scientist at Moz, Russ Jones.

Ryan Evans interview

Coywolf Founder, Jon Henshaw, interviews the Cofounder of Tend, Ryan Evans.

Samantha Anderl interview

Coywolf Founder, Jon Henshaw, interviews the Co-founder of Interimly, Samantha Anderl.

A decentralized social network is coming and it’s bringing a big opportunity for marketers and app makers

The inventor of the World Wide Web, Tim Berners-Lee, is leading a project that will decentralize our social data. Once realized, it will forever change social media marketing and how we connect online.

Amanda Orson interview

Coywolf Founder, Jon Henshaw, interviews the VP of Growth at Zift, Amanda Orson.

Should you convert your site or app to a Progressive Web App?

Google appears to be all-in with Progressive Web Apps. There are a lot of good reasons to consider migrating and building PWAs. There are also several reasons not to, which is why PWAs may not become mainstream anytime soon.

Mercury interview with Rusty Mitchell and Kelly Merrell

Coywolf Founder, Jon Henshaw, interviews Rusty Mitchell, VP of Design, and Kelly Merrell, VP of Android Engineering at Mercury Intermedia.

Paul Jarvis interview

Coywolf Founder, Jon Henshaw, interviews the author of Company of One, Paul Jarvis.