Coywolf Pro

Coywolf Pro publishes guides, tools, and timely articles on site optimization, content marketing, growth tactics, and more to keep you agile and one step ahead of your competition.

How to use ‘content patterns’ to mimic structured data and get list-based featured snippets

Content patterns leverage Google’s ability to parse and structure content without the need for Schema structured data. The result is a better understanding of page content and an increased chance of getting list-based featured snippets.

Content Patterns

The benefits of being a news source in Google News

Google News can provide a significant boost in brand exposure and traffic. Jon Henshaw shares details about Coywolf News and what sites can expect after they get into Google News.

Google News

How to add Open Graph and Twitter Card metadata and optimize images for social media

Using Open Graph and Twitter Card metadata enhances links when they're shared on social networks, and optimizing Open Graph and Twitter Card images can increase engagement and referral traffic.

Open Graph Reference

How to increase engagement through data visualization

One of the best ways to get visitors to engage with online content is to make it visually appealing. Content marketers typically achieve this by adding images, but gathering and presenting data in the form of interactive charts and tables can have a significant impact on engagement.

Interactive Charts

Semantic HTML elements that are rarely used but should be

Living Standard HTML (aka HTML 5) has added new elements over the past several years to help fill in content ambiguity gaps for bots and humans. Some of the elements aren’t frequently used but may improve UX, accessibility, and search visibility.

Webmaster Insights

How to create a custom automated RSS email newsletter with Campaign Monitor

Campaign Monitor supports the ability to automatically create and send email newsletters based on Really Simple Syndication. This guide provides a walkthrough for creating a custom RSS-compatible template.

RSS to Email

Coywolf Starter Theme for WordPress

Download Coywolf’s barebones WordPress theme that is mobile-first, uses no JavaScript, and is incredibly fast.

Coywolf Starter Theme for WordPress

Google Webmaster Conference Mountain View 2019 Recap

Google provided rare access to its Search product managers for a small group of webmasters and search engine optimizers in Mountain View, CA. This is a collection of highlights from the event.

Google Webmaster Conference

App Journal: Avoiding UX frustration by removing friction and making decisions for the user

It’s easy to dream up features, but getting the UX right for those features is typically a difficult task for most designers and developers. More often than not, the final product tries to do too much, and adds unnecessary steps to accomplish what should be simple tasks.

App Journal

Interview with Drew Strojny, Founder of Memberful

I spoke to Drew Strojny, Founder of Memberful, and we discussed his journey from playing in the NFL to creating the popular membership service for WordPress. Drew also shared details about being acquired by Patreon, and what people can expect next from Memberful.

Drew Strojny

Getting embed with BERT

How does BERT affect SEO, and is there a way to optimize for it? AJ Kohn provided Coywolf with insights on how SEOs should respond to the latest Google update.

Google

Google News Guide: How to optimize your site and article content to appear in Google News

Google News is one of the best ways to get visibility on Google, increase search visits, and grow a brand. This guide provides a roadmap for how to structure and fully optimize your site for inclusion in Google News.

Google News

TL;DR version of Mary Meeker’s Internet Trends Report for 2019

The 2019 Internet Trends Report is 334 pages and is packed full of interesting and useful information. Since the length of the report will keep most people from reading it, I extracted the most interesting parts into this TL;DR version for marketers.

Internet Trends

App Journal: Starting development with scope control while maintaining the big picture

Jon Henshaw shares his experience of making an app for Coywolf. In the second entry of an ongoing series, Jon describes the need to control the project scope while also communicating the full vision from the outset.

App Journal

App Journal: Finding a developer and the importance of a good consulting agreement

Jon Henshaw shares his experience of making an app for Coywolf. In the first entry of an ongoing series, Jon describes finding the right developer and why it's important to have a good consulting agreement.

App Journal

Die With Me: Interview with Dries Depoorter and David Surprenant

Coywolf Founder, Jon Henshaw, interviews Belgian artist, Dries Depoorter, and interactive developer, David Surprenant, about their iOS and Android app, Die With Me.

Die With Me

Is Google AdWords Automated Bidding for everyone?

Paid search marketing expert, Pamela Lund, shares her opinion about Google AdWords automated bidding features.

Google Ads

Best alternative to Gmail and iCloud for email, calendars, and contacts

If you have a Google or Apple account, they control and limit – each in their own way – what you can and can't do with your communication, data, and domains. Learn how to take full control of your email, calendars, and contacts with Fastmail.

Interview with Google’s Ben Morss about AMP

Jon Henshaw interviewed Ben Morss, Developer Advocate at Google, about what AMP is and isn't. The discussion included the origin and purpose of AMP, how it's different from regular web pages, and Google's plans for the future of AMP.

The story of Napkinisms

Billy Ivey has spent his career in advertising trying to influence people. Little did he know, his greatest influence would come from sitting down at his kitchen table and writing notes of encouragement for his kids.