Google dedicated several presentations to Core Web Vitals (CWV) at their virtual 2020 Chrome Dev Summit. They provided details on how CWV are scored, the most common issues that affect the scores, and CSS tips and tricks to improve page scores.
Google has begun to extrapolate, analyze, and return content fragments from pages relevant to a query that are not equally applicable to the page topic. Here’s what you need to know about it and whether or not you can optimize for it.
A lot can go wrong with international SEO, and resources describing how to do it correctly are outdated. I ran a series of tests to find out the best way to optimize sites for multiple languages and locales. The results may surprise you.
How to leverage user experience, domain strategy, Google News, and more to improve search engine visibility and increase brand awareness.
Google created a new standard for websites with the introduction of Core Web Vitals. The new metrics will force sites to address performance and UX issues or risk losing visibility and traffic from Google starting in 2021.
Eliminating ambiguity in page content can increase Google's confidence in its topic relevance and result in better visibility on Google Search
Content patterns leverage Google’s ability to parse and structure content without the need for Schema structured data. The result is a better understanding of page content and an increased chance of getting list-based featured snippets.
Google News can provide a significant boost in brand exposure and traffic. Jon Henshaw shares details about Coywolf News and what sites can expect after they get into Google News.
How does BERT affect SEO, and is there a way to optimize for it? AJ Kohn provided Coywolf with insights on how SEOs should respond to the latest Google update.
Google News is one of the best ways to get visibility on Google, increase search visits, and grow a brand. This guide provides a roadmap for how to structure and fully optimize your site for inclusion in Google News.
Jon Henshaw interviewed Ben Morss, Developer Advocate at Google, about what AMP is and isn't. The discussion included the origin and purpose of AMP, how it's different from regular web pages, and Google's plans for the future of AMP.
Over one-third of the websites on the internet use WordPress, and many of them have the same problem, they’re bloated and slow. This guide will show you how to fully optimize your WordPress site for speed.