Using Open Graph and Twitter Card metadata enhances links when they're shared on social networks, and optimizing Open Graph and Twitter Card images can increase engagement and referral traffic.
One of the best ways to get visitors to engage with online content is to make it visually appealing. Content marketers typically achieve this by adding images, but gathering and presenting data in the form of interactive charts and tables can have a significant impact on engagement.
Coywolf Founder, Jon Henshaw, interviews the VP of Growth at Zift, Amanda Orson.
Really Simple Syndication (RSS) is the forgotten standard that is more relevant today than ever for digital marketers.