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Webmaster resources and digital marketing insights on SEO, Social, Content, Email, Productivity, and Entrepreneurship. Full access to premium content and features are available via membership.

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Webmaster Insights

Semantic HTML elements that are rarely used but should be

Living Standard HTML (aka HTML 5) has added new elements over the past several years to help fill in content ambiguity gaps for bots and humans. Some of the elements aren’t frequently used but may improve UX, accessibility, and search visibility.

RSS to Email

How to create a custom automated RSS email newsletter with Campaign Monitor

Campaign Monitor supports the ability to automatically create and send email newsletters based on Really Simple Syndication. This guide provides a walkthrough for creating a custom RSS-compatible template.

Coywolf Starter Theme for WordPress

Coywolf Starter Theme for WordPress

Download Coywolf’s barebones WordPress theme that is mobile-first, uses no JavaScript, and is incredibly fast.

Google Webmaster Tools Conference

Google Webmaster Conference Mountain View 2019 Recap

Google provided rare access to its Search product managers for a small group of webmasters and search engine optimizers in Mountain View, CA. This is a collection of highlights from the event.

App Journal

App Journal: Avoiding UX frustration by removing friction and making decisions for the user

It’s easy to dream up features, but getting the UX right for those features is typically a difficult task for most designers and developers. More often than not, the final product tries to do too much, and adds unnecessary steps to accomplish what should be simple tasks.

Drew Strojny

Interview with Drew Strojny, Founder of Memberful

I spoke to Drew Strojny, Founder of Memberful, and we discussed his journey from playing in the NFL to creating the popular membership service for WordPress. Drew also shared details about being acquired by Patreon, and what people can expect next from Memberful.

Google

Getting embed with BERT

How does BERT affect SEO, and is there a way to optimize for it? AJ Kohn provided Coywolf with insights on how SEOs should respond to the latest Google update.

Google News

How to get into Google News

Google News is one of the best ways to get visibility on Google, increase search visits, and grow a brand. This guide provides a roadmap for how to structure and fully optimize your site for inclusion in Google News.

Internet Trends

TL;DR version of Mary Meeker’s Internet Trends Report for 2019

The 2019 Internet Trends Report is 334 pages and is packed full of interesting and useful information. Since the length of the report will keep most people from reading it, I extracted the most interesting parts into this TL;DR version for marketers.

App Journal

App Journal: Starting development with scope control while maintaining the big picture

Jon Henshaw shares his experience of making an app for Coywolf. In the second entry of an ongoing series, Jon describes the need to control the project scope while also communicating the full vision from the outset.