Content patterns leverage Google’s ability to parse and structure content without the need for Schema structured data. The result is a better understanding of page content and an increased chance of getting list-based featured snippets.
Google News can provide a significant boost in brand exposure and traffic. Jon Henshaw shares details about Coywolf News and what sites can expect after they get into Google News.
Using Open Graph and Twitter Card metadata enhances links when they're shared on social networks, and optimizing Open Graph and Twitter Card images can increase engagement and referral traffic.
One of the best ways to get visitors to engage with online content is to make it visually appealing. Content marketers typically achieve this by adding images, but gathering and presenting data in the form of interactive charts and tables can have a significant impact on engagement.
Living Standard HTML (aka HTML 5) has added new elements over the past several years to help fill in content ambiguity gaps for bots and humans. Some of the elements aren’t frequently used but may improve UX, accessibility, and search visibility.
Campaign Monitor supports the ability to automatically create and send email newsletters based on Really Simple Syndication. This guide provides a walkthrough for creating a custom RSS-compatible template.
Google provided rare access to its Search product managers for a small group of webmasters and search engine optimizers in Mountain View, CA. This is a collection of highlights from the event.
It’s easy to dream up features, but getting the UX right for those features is typically a difficult task for most designers and developers. More often than not, the final product tries to do too much, and adds unnecessary steps to accomplish what should be simple tasks.
I spoke to Drew Strojny, Founder of Memberful, and we discussed his journey from playing in the NFL to creating the popular membership service for WordPress. Drew also shared details about being acquired by Patreon, and what people can expect next from Memberful.