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Webmaster resources and digital marketing insights on SEO, Social, Content, Email, Productivity, and Entrepreneurship. Full access to premium content and features are available via membership.

International SEO: What works and what doesn’t

A lot can go wrong with international SEO, and resources describing how to do it correctly are outdated. I ran a series of tests to find out the best way to optimize sites for multiple languages and locales. The results may surprise you.

International SEO

The triumphant return of email newsletters

Amongst the social network and RSS feeds and site and app push notifications, email newsletters refuse to go away. Every time we see a new medium for consuming information, we are quick to abandon newsletters, hoping we’ve found its predecessor. But we keep coming back to it, and it’s always there waiting to take us back in, waiting for us to re-subscribe.

Resubscribe

How to leverage Cloudflare Stream for high-availability and low-cost video streaming

Cloudflare is best known for protecting and optimizing site performance, but they have a lesser-known scalable video streaming service that is full-featured and affordable.

Cloudflare Stream

SEO strategies for audience growth

How to leverage user experience, domain strategy, Google News, and more to improve search engine visibility and increase brand awareness.

Engage 2020 Presentation

How ‘Core Web Vitals’ focus on UX will directly impact the future of site strategy and development

Google created a new standard for websites with the introduction of Core Web Vitals. The new metrics will force sites to address performance and UX issues or risk losing visibility and traffic from Google starting in 2021.

Google Core Web Vitals

The importance of disambiguation for increasing visibility on Google

Eliminating ambiguity in page content can increase Google's confidence in its topic relevance and result in better visibility on Google Search

Rabbit Duck Illusion

Interview with Trevor Denton, Product Designer at Quibi

I met with Trevor Denton, Product Designer at Quibi, to discuss his journey working with Starbucks and Snapchat, and the design opportunities and challenges he faced while helping to create Quibi.

Trevor Denton Interview

Embracing the block: Why it’s finally time to switch to Gutenberg

Gutenberg has evolved from a clumsy UX mess into an elegant must use editor. Here’s why you should consider switching to it and how it can help you create better content for both readers and search engines.

Gutenberg

How to use ‘content patterns’ to mimic structured data and get list-based featured snippets

Content patterns leverage Google’s ability to parse and structure content without the need for Schema structured data. The result is a better understanding of page content and an increased chance of getting list-based featured snippets.

Content Patterns

The benefits of being a news source in Google News

Google News can provide a significant boost in brand exposure and traffic. Jon Henshaw shares details about Coywolf News and what sites can expect after they get into Google News.

Google News

How to add Open Graph and Twitter Card metadata and optimize images for social media

Using Open Graph and Twitter Card metadata enhances links when they're shared on social networks, and optimizing Open Graph and Twitter Card images can increase engagement and referral traffic.

Download Reference

How to increase engagement through data visualization

One of the best ways to get visitors to engage with online content is to make it visually appealing. Content marketers typically achieve this by adding images, but gathering and presenting data in the form of interactive charts and tables can have a significant impact on engagement.

Interactive Charts

Semantic HTML elements that are rarely used but should be

Living Standard HTML (aka HTML 5) has added new elements over the past several years to help fill in content ambiguity gaps for bots and humans. Some of the elements aren’t frequently used but may improve UX, accessibility, and search visibility.

Webmaster Insights

How to create a custom automated RSS email newsletter with Campaign Monitor

Campaign Monitor supports the ability to automatically create and send email newsletters based on Really Simple Syndication. This guide provides a walkthrough for creating a custom RSS-compatible template.

RSS to Email

Coywolf Starter Theme for WordPress

Download Coywolf’s barebones WordPress theme that is mobile-first, uses no JavaScript, and is incredibly fast.

Coywolf Starter Theme for WordPress

Google Webmaster Conference Mountain View 2019 Recap

Google provided rare access to its Search product managers for a small group of webmasters and search engine optimizers in Mountain View, CA. This is a collection of highlights from the event.

Google Webmaster Tools Conference

App Journal: Avoiding UX frustration by removing friction and making decisions for the user

It’s easy to dream up features, but getting the UX right for those features is typically a difficult task for most designers and developers. More often than not, the final product tries to do too much, and adds unnecessary steps to accomplish what should be simple tasks.

App Journal

Interview with Drew Strojny, Founder of Memberful

I spoke to Drew Strojny, Founder of Memberful, and we discussed his journey from playing in the NFL to creating the popular membership service for WordPress. Drew also shared details about being acquired by Patreon, and what people can expect next from Memberful.

Drew Strojny

Getting embed with BERT

How does BERT affect SEO, and is there a way to optimize for it? AJ Kohn provided Coywolf with insights on how SEOs should respond to the latest Google update.

Google

How to get into Google News

Google News is one of the best ways to get visibility on Google, increase search visits, and grow a brand. This guide provides a roadmap for how to structure and fully optimize your site for inclusion in Google News.

Google News