One of the best ways to get visitors to engage with online content is to make it visually appealing. Content marketers typically achieve this by adding images, but gathering and presenting data in the form of interactive charts and tables can have a significant impact on engagement.
Living Standard HTML (aka HTML 5) has added new elements over the past several years to help fill in content ambiguity gaps for bots and humans. Some of the elements aren’t frequently used but may improve UX, accessibility, and search visibility.
Campaign Monitor supports the ability to automatically create and send email newsletters based on Really Simple Syndication. This guide provides a walkthrough for creating a custom RSS-compatible template.
Google provided rare access to its Search product managers for a small group of webmasters and search engine optimizers in Mountain View, CA. This is a collection of highlights from the event.
It’s easy to dream up features, but getting the UX right for those features is typically a difficult task for most designers and developers. More often than not, the final product tries to do too much, and adds unnecessary steps to accomplish what should be simple tasks.
I spoke to Drew Strojny, Founder of Memberful, and we discussed his journey from playing in the NFL to creating the popular membership service for WordPress. Drew also shared details about being acquired by Patreon, and what people can expect next from Memberful.
How does BERT affect SEO, and is there a way to optimize for it? AJ Kohn provided Coywolf with insights on how SEOs should respond to the latest Google update.
Google News is one of the best ways to get visibility on Google, increase search visits, and grow a brand. This guide provides a roadmap for how to structure and fully optimize your site for inclusion in Google News.
The 2019 Internet Trends Report is 334 pages and is packed full of interesting and useful information. Since the length of the report will keep most people from reading it, I extracted the most interesting parts into this TL;DR version for marketers.