SEO strategies for audience growth
How to leverage user experience, domain strategy, Google News, and more to improve search engine visibility and increase brand awareness.
How ‘Core Web Vitals’ focus on UX will directly impact the future of site strategy and development
Google created a new standard for websites with the introduction of Core Web Vitals. The new metrics will force sites to address performance and UX issues or risk losing visibility and traffic from Google starting in 2021.
The importance of disambiguation for increasing visibility on Google
Eliminating ambiguity in page content can increase Google's confidence in its topic relevance and result in better visibility on Google Search
Interview with Trevor Denton, Product Designer at Quibi
I met with Trevor Denton, Product Designer at Quibi, to discuss his journey working with Starbucks and Snapchat, and the design opportunities and challenges he faced while helping to create Quibi.
Embracing the block: Why it’s finally time to switch to Gutenberg
Gutenberg has evolved from a clumsy UX mess into an elegant must use editor. Here’s why you should consider switching to it and how it can help you create better content for both readers and search engines.
How to use ‘content patterns’ to mimic structured data and get list-based featured snippets
Content patterns leverage Google’s ability to parse and structure content without the need for Schema structured data. The result is a better understanding of page content and an increased chance of getting list-based featured snippets.
The benefits of being a news source in Google News
Google News can provide a significant boost in brand exposure and traffic. Jon Henshaw shares details about Coywolf News and what sites can expect after they get into Google News.
How to add Open Graph and Twitter Card metadata and optimize images for social media
Using Open Graph and Twitter Card metadata enhances links when they're shared on social networks, and optimizing Open Graph and Twitter Card images can increase engagement and referral traffic.
How to increase engagement through data visualization
One of the best ways to get visitors to engage with online content is to make it visually appealing. Content marketers typically achieve this by adding images, but gathering and presenting data in the form of interactive charts and tables can have a significant impact on engagement.
Semantic HTML elements that are rarely used but should be
Living Standard HTML (aka HTML 5) has added new elements over the past several years to help fill in content ambiguity gaps for bots and humans. Some of the elements aren’t frequently used but may improve UX, accessibility, and search visibility.
