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Webmaster resources and digital marketing insights on SEO, Social, Content, Email, Productivity, and Entrepreneurship. Full access to premium content and features are available via membership.

How ‘Core Web Vitals’ focus on UX and directly impact the future of site strategy and development

Google created a new standard for websites with the introduction of Core Web Vitals. The new metrics will force sites to address performance and UX issues or risk losing visibility and traffic from Google starting in 2021.

Google Core Web Vitals

The importance of disambiguation for increasing visibility on Google

Eliminating ambiguity in page content can increase Google's confidence in its topic relevance and result in better visibility on Google Search

Rabbit Duck Illusion

Interview with Trevor Denton, Product Designer at Quibi

I met with Trevor Denton, Product Designer at Quibi, to discuss his journey working with Starbucks and Snapchat, and the design opportunities and challenges he faced while helping to create Quibi.

Trevor Denton Interview

Embracing the block: Why it’s finally time to switch to Gutenberg

Gutenberg has evolved from a clumsy UX mess into an elegant must use editor. Here’s why you should consider switching to it and how it can help you create better content for both readers and search engines.

Gutenberg

How to use ‘content patterns’ to mimic structured data and get list-based featured snippets

Content patterns leverage Google’s ability to parse and structure content without the need for Schema structured data. The result is a better understanding of page content and an increased chance of getting list-based featured snippets.

Content Patterns

The benefits of being a news source in Google News

Google News can provide a significant boost in brand exposure and traffic. Jon Henshaw shares details about Coywolf News and what sites can expect after they get into Google News.

Google News

How to add Open Graph and Twitter Card metadata and optimize images for social media

Using Open Graph and Twitter Card metadata enhances links when they're shared on social networks, and optimizing Open Graph and Twitter Card images can increase engagement and referral traffic.

Download Reference

How to increase engagement through data visualization

One of the best ways to get visitors to engage with online content is to make it visually appealing. Content marketers typically achieve this by adding images, but gathering and presenting data in the form of interactive charts and tables can have a significant impact on engagement.

Interactive Charts

Semantic HTML elements that are rarely used but should be

Living Standard HTML (aka HTML 5) has added new elements over the past several years to help fill in content ambiguity gaps for bots and humans. Some of the elements aren’t frequently used but may improve UX, accessibility, and search visibility.

Webmaster Insights

How to create a custom automated RSS email newsletter with Campaign Monitor

Campaign Monitor supports the ability to automatically create and send email newsletters based on Really Simple Syndication. This guide provides a walkthrough for creating a custom RSS-compatible template.

RSS to Email